Campaign to prevent hacking

When we change habits, it rarely happens just by itself. This is also the case with our cyber security habits. The ‘Humour against hacking’ campaign was produced with this in mind.

The most important ingredient in the ‘Humour against hacking’ campaign is a series of video cartoons that have a humorous, creative twist and which inspire and engage employees to improve their cyber security habits. This helps raise the cyber security security level significantly for the entire organisation.

When employees click on malicious links or are fooled to hand over money or confidential documents, they often do so because they are not aware of their mistake before it is too later. This only happens because they lack knowledge about how cybercrime can affect them too.

Effective, flexible and straightforward

The campaign is designed to accommodate all types of businesses, both private and public.

The campaign can be scaled, customised and delivered ready for use. It has variable content that can be combined from the following elements to suit your requirments:Video Cartoon Humour against hacking


Cartoon Videos

A series of humorous Cartoon Videos to engage employees on the latest cyber security issues.

Text and Content

Texts and content for launching campaigns and communicating with your employees.

Campaign Plan

Comprehensive campaign plan for the successful rollout in the organisation

Quizzes, Tests and Prizes

Questions, quiz modules and campaign prizes to test and engage employees.

Promotional Materials

Roll up banners, posters and stickers to promote campaign awareness

Video Interviews

Interviews from managers and employees in the organisation

Educational Resources

Videos and articles by experts on cyber security

Lectures and Events

Organisation of events and workshops on cyber-security

Campaign Performance

Survey’s and questionnaires to measure campaign impact and performance

What does it cost?

Each campaign is tailormade to suit the customer requirements and budget and the price depends upon a number of factors such as:

The campaign can be tailored for a few users or for a large corporation

Contact Geelong Media for further information and a quote.

The campaign works!

The campaigns and video cartoons have been used by, among others:
• MAN Diesel og Turbo (Int.) • Novartis International • EG • Comwell • DLG Group • TBI Holland • Salling Group • TBI Holland (contractor) • Torm • Unifeeder Group • SEGES • Various Danish Ministries and Councils • Norwegian Parliament • Tryg Insurance • AP Pension Fund (super) • University Colleges in Denmark • Danish trade unions (3F, BUPL, DL, DSR, DJ)

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Get a campaign off the ground – quickly

The awareness campaign contains all the important messages about cyber security. We offer short delivery times so you can get started quickly.

The ‘Humour against hacking’ campaign is produced by Geelong Media and Kelsa Media in collaboration with cyber security professionals from education institutions, companies and government organisations.

The topics are, among others, CEO fraud, ransomware, phishing, passwords, storage, how to manage confidential information, and the new EU personal data regulation.

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“Is this campaign something for us?”

If you would like to hear more about the possibilities of running the ‘Humour against hacking’ campaign in your organisation or company, please contact us for a chat with no strings attached.

Contact Geelong Media
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Example campaign plan for a large organisation

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Topic 1 (for example CEO Fraud)
Week 1

Monday
• Everyone in the organisation is informed: A new IT security campaign is in progress. An e-mail goes out to everyone explaining about the organisation’s special focus on IT security in the coming period
• A short text about the purpose of the campaign is added to the organisation’s Intranet
• Included (optional): A brief video interview or statement where management elaborates: Why should we know about IT security and hacking?

Wednesday
• First campaign cartoon video is advertised on the Intranet and an e-mail accompanies with a short text and a link
• Promotional materials (roll-up, posters) are set up in the organisation’s premises

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Week 2

• First campaign quiz is launched on Intranet and announced via email – along with reminder about the first campaign video.

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Week 3 and 4

• Pause. Campaign materials (roll-up, posters etc) are removed.

Week 5 onwards…

Next topic is then rolled out with a similar procedure.


Campaign Performance

The Technical Platform

We have our own LMS (Learning Management System) where film and other material can be hosted.  Or the campaign can be delivered to you for hosting on your own internal platform.

The organisation receives tools for a high degree of documentation detail, as it allows tracking of unique users.
This means the organisation is able to monitor whether, for example, more knowledge should be provided to specific groups or individuals within the organisation.

Post Campaign Impact

If the impact of the campaign is to be measured and its effect documented, it is important to decided before the campaign is started whether employees must conduct a test or examination – for example:

1) Simple, electronic questionnaire
The questionnaire contains 10-15 general questions about the users’ knowledge of IT security and specific questions about the users’ knowledge about the organisation’s guidelines. Employees’ general knowledge level is tested before the campaign is launched. After the end of the campaign, the employees then complete a corresponding questionnaire.

Kelsa Media assist on this task in cooperation with the organisation.

2) Survey for larger user group
In larger companies we recommend using services from a professional analytical agency.

An effective measurement can be performed both qualitatively and quantitatively, but typically performed through quantitative methods, such as web interview or telephone interview.

What is measured in an effect measurement?
Here are examples of questions that can be answered if the impact of a campaign / a specific activity is measured quantitatively:
• How much of the target audience has noticed the campaign / activity?
• How many have received and read some of the promotional materials?
• Has the target audience noticed the message? Do they remember the sender?
• How do they assess the campaign / activities? Do they think about the idea of ​​the campaign / activity?
• Is the campaign / activity relevant? Interesting?
• To what extent did the campaign / activity give rise to any attitude or behavioral changes?
• Has it caused anyone to talk about the campaign?


The ‘Humor against hacking’ campaign can be used in all types of businesses, institutions, institutes, networks and organisations, but for convenience, only the term organisation is used here.

Get in touch

Simply contact Geelong Media if you wish to order
this awareness campaign or to find out more

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